Improving Link Popularity of Your
- By the SearchEngineOptimizationPromotion.com team
popularity is of tremendous importance in search engine ranking
of your Website. Link popularity is total number of links
that link to a site.
Suppose you are owner of a site abc.com. Somebody
came across your site and quite liked it. Lets assume he/she
also owns a site called xyz.com. Now the owner of the site
xyz.com decides that he/she will link to your site abc.com
telling their visitors that it's a good site and that they
must visit it.
Assuming that both site have been indexed
by the search engines - the search engines will count this
link to your site as a "vote" for your site. Lets
suppose a few more site owners visited your site, got impressed
and decided to link to your site. This way lets assume 100
sites link to your site. Now the search engines will count
these 100 links to your site as 100 sites voting for your
do the search engines give importance to sites that have more
incoming links from other sites? This is based on a simple
concept. Search engines think that because a lot of sites
are linking to a site, it should be a good site and hence
deserve a good search engine ranking.
It means - the more sites that link to your site - the more
votes - the more impressed are the search engines - and better
ranking for your site.
this may not necessarily be true. You will find many sites
listed above the ones having a lower link popularity. Why
does this happen?
wins over quantity. Lets suppose your site is about the same
old concept - "Internet Business".
What about 100 sites that have nothing to do with "Internet
Business" link to your site.
- What about 75 sites that have something to do with "Business"
link to your site.
- What about 50 sites that have something to do with "Internet
Business" link to your site.
search engines will value more the 50 "Internet Business"
sites linking to your site and not the 100 "non relevant"
site links to your site. It means links from site having the
same nature of business of your site matters.
big question is how to get links from the sites that have
the same concept or business. Making matters more difficult
- "same concept" mean "competitor" sites.
You must be thinking, how on Earth am I going to get links
form my competitors? True, but aren't they thinking the same?
try to increase the link popularity of your site. Open a popular
search engine (not a pay per click one they won't help). Type
your most important keyword and search. Within seconds all
your competitors will show up on your computer screen.
them one by one. Also make a note of the sites you are visiting
so that you don't repeat visiting. There are many webmasters
who are happy exchanging links. Look for this link. Most of
the webmasters name it "Link Exchange" or "Swap
Links" or even "Links". Search for this text.
If a site has a lot of content press Ctrl+F, type "Link"
and search. Make a not of the website offering this program.
Visit their contact us page and note their contact email address.
Type another important keyword and search. Now another set
of competitors are glaring at you. You know what to do next.
this until you are ready with at least 70-80 quality sites
offering link exchange program. Since this is open and official,
you will face some level of difficulty in exchanging link
process can be automated using a software. It will save you
time and effort. One software we recommend is ARELIES!
It has a great feature called "Find Competitor Links"
that allows you to quickly find all web sites that link to
your competitors. Web sites that link to your competitors
are sites that should link to you. ARELIS
quickly locates these sites and helps you to convince them
to link to your site. It takes help of major search engines
and therefore you get the list of the best companies with
whom you can exchange links.
you are ready with a list of your very important link partners
with the help of ARELIS
do the following:
Write a nice little professional letter to their webmasters.
In short write about your business and say you will be more
than happy to link to their website if they do the same. Mail
them electronically. I am sure you will be surprised with
to never link your competitors from your index or home page.
Always link to them from a sub-page. Reason? Your home page
is page that is visited most and hence should be straight
away selling products and not linking to your competitors.
Link can be of two types - either banner or text links. Imagine
how your index page will look like if you keep a lot of banner
and text links that too of your competitors. A clumsy looking
home page could confuse your visitor, which might distract
her from buying your products. And who knows she may end up
buying your competitor's product. A customer is interested
to know only two things about a product - Price and Quality.
If these two satisfies her she buys your product. She has
no time to search your site and buy your product. Do not accept
any link exchange program where they are insisting to keep
the link in the index page. This way your index page will
look neat and still you link to your competitors.
popularity can be improved in some other ways too. You can
start an affiliate program. An affiliate program is a program
where someone else promotes your product and in return gets
a percentage of the selling price of products sold exclusively
by them. This being a win-win situation since you are paying
only if your affiliates sell your product, it's highly recommended.
Not only do you improve your link popularity but also sell
your products. Note that since your affiliate's concept is
same as yours, getting a link from them can prove very productive
as far as link popularity and search engine ranking is concerned.
More affiliates - better link popularity - better ranking
- better sales - better business - resulting in some more
affiliates joining your program. Once this forms a chain,
there is no looking back. At this stage all your affiliates
will do the job for you. At this stage you can think of expanding
effective way to improve link popularity is submitting your
site to important directories like Yahoo
and Open Directory.
If you want to know about submitting your site to major search
engine directory click
Yahoo is a very popular directory, getting your site listed
in Yahoo will definitely increase link popularity of your
website. Even Open directory is importance because Google
gives a lot of importance to the sites listed in Open Directory.
Google take results from Open Directory.
are a lot of small business directories (Local and International)
on the Internet. Submitting your site to these directories
will also help to improve link popularity. You can get these
to check the link popularity of your Website? Open Google.com
and type the following in the search box:
example if the URL of your Website is http://www.yoursite.com,
to know the link popularity of your site type:
not type Link:yoursite.com you may get erroneous results.
will give you a list of all the links that link to your Web
site. It will also include links coming from your site too.
In case you want to know the total number of links pointing
to your site, except the links coming from your own site then
type the following:
you will get a list and total number of all the links that
link your Web site minus the links of your site. Please note
that the process to find out link popularity in any other
search engine remains the same.
An important advice. Once a webmaster approves your proposal
of link exchange, do submit the URL of his site's page that
contains the link pointing to your site to all the major search
engines. If you want to know the submission process to major
search engines please click
are highly experienced in SEO/SEM/Pay Per Click Management.
Please contact us regarding any
query you may have.
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