Writing Title Tag For High Search
- By the SearchEngineOptimizationPromotion.com team
Title Tag is written like this:
title comes here</TITLE>
"Your title comes here" should be replaced with
important keywords in the form of a compact sentence. We discuss
further down what we mean by this.
Unlike the Keyword and Description tags the Title tag is displayed
in the top bar of your Web browser. They don't appear anywhere
on the actual Web page. (In Internet explorer it's usually
displayed in white with green background, though it may differ
from browser to browser.)
Title Tag is one of the most important factors in achieving
high search engine ranking.
may have noticed Web pages with the Title tag as "Home
Page" or "Default" or "Index Page"
or stuff like that. Actually the Website designers who are
beginners simply don't know how to use Title tag for maximum
benefit. They write anything they feel comfortable writing
in the Title Tag.
search engines use Title tag to gather information about your
Website. When search engines display their results it is the
Title tag of the Page that is displayed as hyperlink text.
People click this hyperlink to go to your site. A title should
be able to say least what the user will get if they click
on it. If they feel the title is of no importance to them
they may ignore it. Title tag is also very important in determining
your site's ranking with the search engines. We will know
farther down why!
to write in Title tag:
words you put in the tag are very important. Many webmasters
innocently write name of the company in the Title tag. This
is fine if yours is a big popular company like IBM or DELL
since chances are people may search your company by name,
but otherwise they search for services or products.
look at an example. If your company is called "ABC Consultants
Inc." and specializes in real estate and related services
in Florida, then a title by the name "ABC Consultants
Inc." will be fruitless. Even if your site gets top rank,
the title may confuse the reader and take away a chunk of
traffic. This you do not want. How about the title "Real
Estate"? OK. How about the title "Real Estate services
in Florida" or "Real Estate services - Florida"?
This is perfect. Real Estate was good but its scope is wide
not specific. Somebody looking for Real Estate services in
Texas might click on your site but leave it soon after she
realizes its of no use to her. Your goal should be reach targeted
customers and not just get useless traffic. By writing "Real
Estate services in Florida" you are making very clear
to the reader that your services are specific to Florida only
- this results in useful traffic.
looking for real estate services in Florida usually start
searching for keyword phrase "Real Estate", however
when they find out the search engines are returning sites
from all over the world they narrow their search and might
type the keyword "Real Estate services in Florida".
This is when you want your site to be right there on the first
page of new results.
you insist the presence of your company's name in the title
tag, use it at the end of the tag. "Real Estate services
in Florida - ABC Consultants Inc." Nothing wrong since
the surfer still reads what she is looking for.
name of the company after the important phrase solves two
purpose. The surfer wants to read what she needs first - she
gets that i.e."Real Estate services in Florida"
and second the search engine gives more weight to the words
that appear first in the title tag. Simple, a title "Real
Estate services in Florida - ABC Consultants Inc." ranks
better than "ABC Consultants Inc. - Real Estate services
in Florida". Using
the name of your company also in a way advertises your company
since its displayed in the search results.
far so good. But does this give your page top search engine
ranking? To give you a little more pain - Title Tag should
be very popular keywords and phrases.
happens when most people looking for real estate services
in Florida type the keyword phrase "Florida Real Estate"
rather than "Real Estate services in Florida"? You
guessed it right - a page having the title "Florida Real
Estate" ranks better than yours.
a list of the popular keywords for your site and put them
in the Title tag of the specific page. The search engines
display approximately about 60 characters of your title tag.
This gives you space to fill the title tag with two or more
now you can write your title as "Florida Real Estate
- Find Real Estate services in Florida". This becomes
a very powerful title tag for the search engines as well as
your potential customers. Did you note something? Most popular
keyword is written first followed by the second most popular
keyword. Follow this principal and get the best of both worlds
- the search engines and potential customers.
second keyword is turned into sentence without disturbing
the placing of the words in the actual keyword. This is done
to make the title look smart. The search engines find your
getting high search engine ranking write your title as:
1 ... keyword 2 ... keyword 3
keyword 1, keyword 2, keyword 3
are important keyword
with respect to popularity. The most important keyword written
first followed by the second most important keyword and so
on. Make it a compact attractive sentence within 60 characters.
No grammar and no spelling mistakes.
of the search engines are not case sensitive. Writing your
title in any case won't bother them, however if you do not
want to take chances you can repeat the most popular keyword
in upper case considering you don't forget the space limit.
not ever write the same word twice concurrently. For example
a title like "Real Estate, Estate Real Florida"
is likely to make the search engines angry. The search engines
think that you are forcing a keyword on them hence its not
recommended. You can of course write "Real Estate, Real
Estate Florida". Note that the two "Estate"
are separated by the word "Real". This is fine as
far as the search engines are concerned.
last thing. Try to use keywords and phrases that are present
in the Title tag somewhere in the text on your page at least
once else the search engines might feel you have used Title
only for getting a good search engine ranking and that it
has nothing to do with the web page. Possibility is you might
be pushed farther down in their ranking.
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query you may have.